Experiments are not demonstrations. Demonstrations convince. One shows a demo to a client or prospect to gain trust on the way to making a sale. "See, it works!" Sales professionals should be in charge of demonstrations. Since the job is to drive the viewer down a particular thought path, they are necessarily manipulative. "Wizard of Oz" can be a valid method when the goal is to give the prospective customer a view of how the experience should work without requiring the underlying investment. A little pizazz can help more than engineering the meat of the product.
Build Equity with Experiments
Build Equity with Experiments
Build Equity with Experiments
Experiments are not demonstrations. Demonstrations convince. One shows a demo to a client or prospect to gain trust on the way to making a sale. "See, it works!" Sales professionals should be in charge of demonstrations. Since the job is to drive the viewer down a particular thought path, they are necessarily manipulative. "Wizard of Oz" can be a valid method when the goal is to give the prospective customer a view of how the experience should work without requiring the underlying investment. A little pizazz can help more than engineering the meat of the product.