What do I need, and how much does it cost? Pricing and pricing pages come up repeatedly as a challenge for innovative companies. Most turn into three to five columns of a number at the top followed by a torrent of bullet points underneath, starting with "everything in the previous plan, plus..." The pages are, in a word, bewildering, and the potential buyer moves on as they cannot figure out which offer - if any - would meet their needs.
Pricing as Storytelling
Pricing as Storytelling
Pricing as Storytelling
What do I need, and how much does it cost? Pricing and pricing pages come up repeatedly as a challenge for innovative companies. Most turn into three to five columns of a number at the top followed by a torrent of bullet points underneath, starting with "everything in the previous plan, plus..." The pages are, in a word, bewildering, and the potential buyer moves on as they cannot figure out which offer - if any - would meet their needs.