So often, the customers of a company can explain the behavior of the company itself. What market - or markets - does it serve? What are the characteristics of the participants of the market? Investors are customers too. Investors buy equity, debt, and other instruments from the company, and in return, the company gets cash or some form of credit. When someone takes something and gives you money, it meets the smell test for a customer relationship.
Who Is A Venture Capitalist's Customer?
Who Is A Venture Capitalist's Customer?
Who Is A Venture Capitalist's Customer?
So often, the customers of a company can explain the behavior of the company itself. What market - or markets - does it serve? What are the characteristics of the participants of the market? Investors are customers too. Investors buy equity, debt, and other instruments from the company, and in return, the company gets cash or some form of credit. When someone takes something and gives you money, it meets the smell test for a customer relationship.