Your product is successful when your customers are successful. I have spent months discussing "activation" with investors, founders - and their customers. The first two struggle to figure out the right metric for measuring or defining activation metrics. But their customers have a more straightforward definition: today, am I further on my journey to my goal than yesterday?
Your Customer's Goal
Your Customer's Goal
Your Customer's Goal
Your product is successful when your customers are successful. I have spent months discussing "activation" with investors, founders - and their customers. The first two struggle to figure out the right metric for measuring or defining activation metrics. But their customers have a more straightforward definition: today, am I further on my journey to my goal than yesterday?